For this apparel line, it is all in the details. Beautiful, simple pieces that make you wish they would make adult clothing too – that is what we love about Wobabybasics. At first glance you might be impressed by their color palette and unique styling, but once you discover how carefully crafted each piece is, you’ll really be smitten. Details like thumb holes to help hold sleeves down while layering, reversible styles, flat seams and printed labels all illustrate how carefully the designer considered her subjects.

Sherry Poon started Wobabybasics in 2007 after the birth of her first child. She set out to combine her experience as an architect, environmentalist and parent to re-create children’s basics with sustainable materials, simple, nostalgic styling and modern practicality. What evolved was a line of super-soft, 100% organic cotton pieces that any parent would love to wrap their little one in.

Wobabybasics currently retails internationally with several online stores offering their products in the US. We were also very excited to hear that an online Wobabybasics shop will also be launching this November. A gorgeous brand definitely worth adding to our list of favorites….

– Ana, Mama Moderne