When French-born entrepreneur and mother of three Valerie Lecoeur decided to become a stay-at-home mom, she had no idea of the future that lay in store. After having her first child, Zoë, she found that raising an easy baby left her with lots of time on her hands. Valerie decided to put her passion for the environment to good use and began by selling organic t-shirts online. Zoë b Organic has since grown into quite a success story.

What caught our attention at this year’s ABC Kids’ Expo was her line of anti-plastic dishwear – plates, bowls and cups made entirely of biobased materials stemming from American-grown corn. The material contains absolutely no BPA, phthalates, or PVC and best of all, the entire line is dishwasher safe. No more pruny hands! Zoë explains the benefits in this very cute video clip.

This year, Valerie has extended her line to also feature a set of biodegradable beach toys. Inspired by all the trash she and her family would find along the shore, these new toys will fully biodegrade in less than 3 years when buried in soil, immersed in water, home composted or composted in industrial facilities. Compare that to ordinary plastic, which can take up to 500 years to degrade and even then only breaks down into tiny particles that are still toxic to wildlife and the environment.

We loved the simplicity and gorgeous design aesthetic of both lines. Good for the planet, great on the eyes and quite affordable as well.

Plus, you won’t want to miss this limited time offer. Valerie is giving Mama Moderne readers an extra incentive to try her line. Simply enter the coupon code mama and you’ll receive 10% off your online order. To shop, visit Zoë b Organic. Offer ends October 15, 2011.

– Ana, Mama Moderne